SAG-AFTRA Industrial Negotiations Set for February


With no fanfare, SAG-AFTRA and the advert trade have set a mid-February begin for negotiations for a successor deal to the union’s grasp contract, Selection has realized.

The present three-year deal — which covers about $1 billion in annual earnings — expires on March 31. SAG-AFTRA and the Joint Coverage Committee of the advert trade plan to carry the negotiations in New York Metropolis.

Reps for the union didn’t reply to a request for remark and the advert trade’s lead negotiator Stacy Ok. Marcus of the agency Reed Smith stated, “The JPC and SAG-AFTRA have agreed to a media blackout.”

The Joint Coverage Committee advisable in October — because it has prior to now — that advert businesses and advertisers plan for a potential strike by re-scheduling manufacturing deliberate for April via June to a date previous to March 31.

“The trade stays optimistic that we’ll have a profitable conclusion to those negotiations with out disruption,” the committee stated.

SAG-AFTRA has been ramping exercise on the commercials entrance, the place it faces the problem of advertisers utilizing non-union actors. It’s held half a dozen demonstrations throughout the previous two weeks and introduced on Bryan Cranston in a video backing its “Adverts Go Union” marketing campaign to influence advertisers to cease utilizing non-union actors. It’s set an indication for Dec. 17 in New York on the headquarters of Bartle Bogle Hegarty, which SAG-AFTRA struck in September.

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