With no fanfare, SAG-AFTRA and the advert trade have set a mid-February begin for negotiations for a successor deal to the union’s grasp contract, Selection has realized.
The present three-year deal — which covers about $1 billion in annual earnings — expires on March 31. SAG-AFTRA and the Joint Coverage Committee of the advert trade plan to carry the negotiations in New York Metropolis.
Reps for the union didn’t reply to a request for remark and the advert trade’s lead negotiator Stacy Ok. Marcus of the agency Reed Smith stated, “The JPC and SAG-AFTRA have agreed to a media blackout.”
The Joint Coverage Committee advisable in October — because it has prior to now — that advert businesses and advertisers plan for a potential strike by re-scheduling manufacturing deliberate for April via June to a date previous to March 31.
“The trade stays optimistic that we’ll have a profitable conclusion to those negotiations with out disruption,” the committee stated.
SAG-AFTRA has been ramping exercise on the commercials entrance, the place it faces the problem of advertisers utilizing non-union actors. It’s held half a dozen demonstrations throughout the previous two weeks and introduced on Bryan Cranston in a video backing its “Adverts Go Union” marketing campaign to influence advertisers to cease utilizing non-union actors. It’s set an indication for Dec. 17 in New York on the headquarters of Bartle Bogle Hegarty, which SAG-AFTRA struck in September.
The union instructed its 160,000 members on Sept. 20 to not settle for any work for BHH, which has been signed to SAG-AFTRA’s commercials contracts since 1999. The strike got here two weeks after BBH publicly introduced that it had withdrawn from the contract, asserting that the settlement is outdated and accusing the union of being rigid. The company, which has produced commercials for Audi, Absolut, Ikea, Samsung, and Virgin Media, has stated it doesn’t count on the strike to have any noticeable affect on its firm.
The strike got here as SAG-AFTRA launched its official course of to hammer out a contract proposal for its upcoming negotiations on the commercials contract by holding a collection of “wages and dealing circumstances” conferences for members. The present deal was ratified in Could, 2016, with greater than 92% of members supporting the brand new deal. Union leaders asserted the deal included “greater than $200 million” in pay hikes for members.
SAG and AFTRA struck for six months in 2000 towards the advert trade in a bitter work stoppage that featured tons of of demonstrations. The unions merged in 2012.