IGN Acquired Humble Bundle, Looking to Grow Service


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IGN has acquired Humble Bundle, Gamasutra reports.

Humble Bundle is best known for selling indie games at pay-what-you-want prices with part of the proceeds going towards many different notable charities. They business has expanded to including publishing games, paying developers to make games for its subscription-based monthly game club, maintain a subscription-based online game service known as Humble Trove, and operate an online game storefront similar to Steam.

Gamasutra reports that Humble will continue to operate independently with no significant business or staffing changes. It will also have some support from IGN with the aim of accelerating growth and raising more money for charity.

IGN Executive VP Mitch Galbraith told Gamasutra that IGN does not intend to change the way Humble does business and that they started looking to make a deal like this nearly a year ago.

“If it’s not broken, don’t fix it,” said Galbraith. “The idea is just to feed them with the resources they need to keep doing what they’re doing.”

“We want to stick to the fundamentals in the short term. We don’t want to disrupt anything we’re doing right already,” added Humble Cofounder John Graham. “Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities.”

Humble Bundle began in 2010 and has raised over $100 million for charity since.