How Warner Bros. Makes use of a Video Recreation to Gas Curiosity in Its Films


When “Aquaman” hits theaters Friday it’ll achieve this driving a wave of publicity from an uncommon place: the massively widespread lo-fi, Lego-like game-creation platform “Roblox.”

With greater than 80 million month-to-month lively customers, “Roblox” reputation as each a spot to create and play video games is properly established. However it wasn’t till earlier this 12 months, that Warner Bros. found simply how highly effective a instrument it may be for igniting curiosity in its motion pictures.

In March, Warner Bros. teamed up with “Roblox” on a cross-promotion for the movie “Learn Participant One,” utilizing the occasion as a testbed of kinds for advertising and marketing to a youthful viewers of movie-goers by the sport.

Roblox Company collaborated with the film-maker to create an in-game parallel to the central plot of the film: Gamers in “Roblox” have been requested to search out three hidden keys throughout totally different video games, use them to unlock gates after which lastly defeat Mega Corp earlier than it might seize management of “Roblox.”

Every key granted gamers an in-game digital reward and the primary participant, solely the primary participant, to take down Mega Corp and full all the quest, earned a one-of-a-kind in-game hat for his or her character to put on.

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