Burger King Is Using Car Crashes to Promote Delivery Service, Angering Twitter

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Burger King’s latest adds are offending some social media users. On Thursday, November 1, the fast-food chain tweeted an advert comprised of a photo of a car that crashed into one of its Alabama restaurants in July 2017, and text in the upper right corner that read, “Leave it to us. Burger King delivery via Doordash.”


Savage Fast-Food Tweets

Though the home of the Whopper didn’t come out and say it directly, BK is clearly using car crashes as a way to promote its delivery option by intimating accidents can be avoided if food is brought to you instead of picked up from the restaurant.

What’s more? The ad was then accompanied by a tweet that really seemed to drive home that insensitive point. “Don’t drive hungry,” the tweet said. “Leave it to the experts and get it delivered through @DoorDash.”

While the tweet also included a cautionary “safety first” warning, it didn’t take long before some social media users began to call out Burger King for the ill-conceived marketing ploy. “This has no chill,” wrote one. Another user simply tweeted the stop emoji along with the car and fork and knife characters.


Hot Male Chefs

However, others found the ads to be very relatable and amusing. One person even praised the chain for its cleverness, writing, “This is what great marketing looks like.”

For its part, Burger King tells Ad Week it has actually seen an uptick in storefront crashes (likely because of smartphones) and assured the publication that no one was seriously injured in the crashes featured in any of the five pro-delivery ads.


Celebrity Foodies

Tell Us: Do you think these ads are appropriate?



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