In need of a last-minute costume? If you have a retro-looking dress in your closet, you’re already halfway finished with your Mad Men-inspired ensemble! We teamed up with Sandy Linter, Lancome makeup artist at the Rita Hazan Salon in New York City, to transform InStyle.com Fashion News Assistant Kelsey Glein into Betty Draper-Francis, and she gave us step-by-step instructions on how to create the look on yourself. Even if you identify more with Peggy or Joan, you can tailor the look to mirror your favorite character—just go for a more-dramatic eye if you’re dressing as Joan, and skip the bright lipstick to channel Peggy. Keep reading to see our handy GIF guide below, complete with pro tips from Linter!
RELATED: See Our GIF Guide to Creating Queen Elsa’s Frozen-Inspired Braid
Instead of starting with a layer of foundation, Linter began with the eyes to avoid blending shadow fallout onto the skin. She blended a flesh-toned eye shadow primer onto Kelsey’s lids before picking up a black liner.
“After the shadow base, I lined the eye. No cat-eye for Betty’s look. The pencil goes right across the lid,” Linter says. “Just be sure to refine it a bit in the inner corner.” She followed with a pale grey shadow all over the lids, and used a darker grey as a contour—Linter’s hues were from a limited-edition palette by Lancome, try the Color Design Palette in Teal Fury ($50; lancome-usa.com) for a similar match.
Picking up Lancome’s Brow Expert Pencil in Blonde ($26; lancome-usa.com), Linter filled in Kelsey’s arches and brushed through them with the spoolie brush to distribute the product.
RELATED: Watch Our Tutorial on Creating a Day of the Dead Sugar Skull Look
Next came the false lashes. “False eyelashes can be tricky. Choose a pair that bends easily at the base—sometimes more-expensive versions can be stiff, which is why they last forever, but the cheaper ones have a beautiful bend to them,” Linter advises. “Before applying any glue, cut the first one or two sections off of the inner portions, as those are the sections that can pinch your eyelid or pop up during the evening.” Use a dark-toned adhesive like Duo’s lash glue, squeeze out a medium-sized dot onto a piece of paper, and use a toothpick to spread it on the base of the lash. “Don’t overglue or underglue, try to apply it as perfectly as you can,” she adds.
Once all of the eye makeup was set, Linter used an ivory-colored foundation all over, then touched up individual areas with concealer. “Use a cool rose blush like Lancome’s Blush Subtil in Rose Fresque ($30; lancome-usa.com) on the cheeks,” says Linter. “No bronzer or highlighter involved—you wouldn’t use those for a Mad Men look.”
To create the perfect shade of red, Linter mixed Lancome’s L’Absolu Rouge in #349 ($30; lancome-usa.com) with Rouge In Love #146 ($29; lancome-usa.com). “Stick to true colors like corals, oranges, or reds,” she advises. “You want colors without any subtle shades of brown that really pop.”
Finish with a dusting of powder all over to give the skin a matte effect—pearl earrings and necklace optional!
RELATED: Perfect Your Cleopatra Makeup for Halloween with Our GIF Guide