Show us a beauty buff who has never used Benefit’s Hoola Bronzer, and we’ll show you a girl who hasn’t really lived. Ever since its initial launch 15 years ago, the one-size-fits-all matte powder has been the top-selling prestige bronzer in the United States. Blending the color down your neck and décolleté never fails to impart the most perfect tan ever, provided that it didn’t rub off over the course of the day. While ideal for your face, the powder formula didn’t have much staying powder for the rest of your body. Finally, Benefit answered our prayers with the launch of the Hoola Zero Tanlines Believable Allover Body Bronzer (try saying that five times fast). The warm, glow-enhancing tone of the OG product has been reformulated as a body gel, and bottled in some of the prettiest, most practical packaging we’ve ever seen.
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Encased in the cap is a round sponge applicator, which you can use to evenly blend the gel all over. The formula is buildable, so we recommend applying in light layers to avoid going too hard on the color. Once you’ve reached your desired finish, expect it to last up to 12 hours with no streaking whatsoever. The best part? Because it isn’t technically a self-tanner, you don’t get that dreaded DHA aroma associated with the typical bronzing product, and since it dries down to a satin finish, the product won’t rub off on your clothes—even that white party dress. Pick up Benefit’s Hoola Body Bronzer starting next week for $30 at benefitcosmetics.com and usher in a much-needed early summer.