Kim Kardashian introduced me to the concealer that finally hid my dark circles, and Jennifer Lopez at last dropped the bronzer the world has been wanting for years. In short, it’s time to take celebrity makeup lines super seriously, and Lady Gaga might be the next superstar to prove the point. The singer might be starting her own cosmetics brand.
According to documents filed back in February with the United States Patent and Trademark Office, Gaga’s Ate My Heart Inc. trademarked a beauty company named “Haus Beauty,” which could include basically every product you’ve ever wanted. As you may or may not know, “Haus” is what she calls her personal creative team.
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The brand was trademarked to include everything from color cosmetics, like foundation, blush, lip gloss, to skincare and fragrance. Honestly, it only makes sense for the genius behind the songs “Hair” and “Manicure” to have her own beauty brand.
And I don’t know about you, but I’d be down for an eyeliner that would finally help me ace her mesmerizing cat eyes.
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Of course, this could mean many different things. Lady Gaga might have had the idea of potentially one day starting a brand and wanted to secure the name ahead of time. It could already be in the works, and if it is, there’s a possibility we won’t hear news of it for years.
Lady Gaga hasn’t confirmed or denied the info, but we’ll be keeping our eyes out for more info, and hopefully, product sneak peaks.