David Beckham was the perfect poster child at the launch of his new Modern Essentials collection for H&M in Los Angeles on Monday. The sexy soccer star flaunted the effortlessly masculine style that forms the basis of the collection in a fitted all-black ensemble. Becks paired a black collared shirt—sleeves rolled up to show off his tats, of course—with black skinny jeans and brown suede boots for the meet and greet event attended by throngs of fans.
According to H&M, the collection—which is handpicked by the footballer himself—is “masculine, urban, and sharp” and “creates a new, urban uniform for men for fall 2016.” All the pieces utilize a minimalist color scheme of gray, navy, and wine red that can easily be mixed and matched or wore on their own, something both fashion-savvy and non-fashion-savvy men alike can appreciate.
Beckham and comedian Kevin Hart recently teamed up to promote the collection in an ad campaign that features the unlikely duo on a quest to bring a song-and-dance routine to Las Vegas. In a hilarious clip (below) the guys rock two matching looks, a zip-up jacket with a turtleneck and a block-stripe knit sweater from the upcoming line.
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The collection is available in H&M stores and on hm.com.